Any business that is serious about success needs to be able to effectively market its products and services to a wide audience. Video marketing is by far the best method to achieve this. Below you will find our best marketing video tips to help you succeed.
Don't be intimidated by the concept of complex video marketing. While there are immensely complex and detailed ways to create videos, there are so many more that are as easy as point and click.
Marketing Video Tips
1) You only have a small window of time to capture your audience's attention in video marketing. The first 10 to 15 seconds of your video clip are the most important. You should put a small tease in the beginning of the video, and get to the point immediately.
If you're dead set on adding a logo sting or intro to your video, at the very least add it in after the video’s teaser.
2) YouTube is king. While other sites and channels have value, YouTube is by far where you should spend the vast majority of your time and effort. YouTube also offers great editing features on their site. You can even add comments and text in your video.
3) You do not necessarily have to spend a fortune to create a high quality video. Volume is far more important to you. You don't need professional equipment; just make sure the image is focused and balanced. You don't need the best script or a perfect script. Just keep your personality up front. You may not even have to do this. You can just do a PowerPoint in the video.
4) Make videos for the most common questions. Though FAQs are common on many websites, it doesn't hurt to make videos as well.This will give them an option for how they receive the information and know exactly what they are looking for.
5) When using YouTube to upload videos, you should always answer your comments. If you do not have the time to closely watch comments, you can simply disable the comments and stop them altogether.
Personality Marketing Video Tips
6) The expression "keep it real" applies to videos as well as in speech. Viewers find speech more believable when the truth. People will not watch your videos if you look and act inauthentic.
7) Teach people the topics that you know. You might be the best at doing whatever it is that you do. You can show them you are an expert by demonstrating products or making how-to videos. They will become intrigued and they'll be more likely to watch additional videos.
8) While many of your videos will be short, offer your viewers some longer videos that go deep into topics. The videos should get your viewers interested in watching your longer ones. Longer videos need to speak of technical things and go deeper into a topic.
9) Be certain to heed comments that others make about your videos. You should treat each comment with the utmost respect and respond to them when you are doing video marketing. People want to get more information, while other comments may give you valuable feedback on your video. Take full advantage of this situation.
Getting More From Videos
10) You may think about splitting longer videos into abbreviated segments as a way to appeal to those with shorter attention spans.
11) Put a part of yourself into your video. Explain your own expertise and what you talk about the product. Let the viewer get a picture of who you are video at a time. Don't overwhelm them, give viewers a peek of who you are with each video.
12) Add tiles and/or captions when editing your videos. You can use text as an outline to the major points of your topic and then provide different video segments. If you plan to develop a tutorial, you can caption each lesson and make it easier to skip around.
13) Keep in mind that only early birds get the day. Be the first to take note of new items that are a hot topic. This will get you more views and solid videos can boost your number of customers. If you see or hear something interesting, upload a video related to it as fast as you can.